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Technical SEO · Audit & Optimization
Audit & Technical SEO Fixes
Fixed crawl and performance bottlenecks through targeted optimizations—resulting in faster load times and improved visibility.
Available for Projects
Technical SEO, Ads &
Conversion Tracking
Specialist
No fluff, no generic advice — just a clear diagnosis and a fix.
I rebuild broken attribution, lost data, and technical SEO foundations so your growth numbers actually make sense.
100+
Clients Served
100%
Job Success Rate
5★
Average Rating
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SEO · Analytics
What I Know
Core Expertise
Deep, hands-on knowledge across the full technical stack — from crawl budget to conversion pipeline.
Technical SEO
Server-Side Tracking
GA4 & Attribution
Google Tag Manager
Schema Architecture
Conversion Tracking
How I Can Help You
If your data or rankings are broken, you're in the right place.
If your conversions aren't tracking, your rankings dropped overnight, or your analytics never made sense — these are exactly the problems I fix.
Technical SEO
- Crawl & indexation diagnosis and fixes
- Core Web Vitals optimization (LCP, CLS, INP)
- Deep technical audits with actionable reports
- Schema markup & structured data implementation
Analytics & Tracking
- GA4 setup, audits, and data-layer fixes
- Server-side tracking via GTM / Stape
- Multi-touch attribution system design
- CRM & conversion event reconciliation
Case Studies
Selected Work
Real problems. Measurable results. Each engagement targets the root cause, not the symptom.
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Schema Markup
Schema Markup Architecture & Deployment
Built and validated structured data to ensure accurate entity signals and enhanced search presentation.
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Tracking · Analytics · Attribution
Tracking & Analytics Implementation
Set up and validated tracking to ensure accurate data collection and reliable attribution across Meta and Google Ads.
Testimonials
Client Feedback
Straight from the clients who trusted me with their data and search foundations.
Book a Call
Pick a time that works for you
No fluff, no sales pitch — just a straight conversation about what's broken and how to fix it.
Credentials
Certifications
Verified expertise backed by industry-recognised credentials in analytics, search, and tracking.
Stape Academy
Server-side Tagging with Stape
Demonstrates advanced proficiency in server-side tracking, including data routing, first-party data collection, and secure event processing across platforms.
Web Analytics Solution
Certified in Offline Conversion Tracking & Attribution
Validates expertise in offline conversion tracking and attribution, including CRM integration, data import workflows, and aligning offline events with digital performance data.
Schema App School
Schema Markup 101
Covers core concepts of schema markup, including structured data setup, entity linking, and how search engines process it.
Coursera
Create a Google Ads Search Campaign
Focuses on setting up a Google Ads search campaign, covering keyword selection, ad structure, bidding configuration, and measurement basics.
Coursera
Foundations of Digital Marketing and E-commerce
Specialised training on the fundamentals of digital marketing and e-commerce, including core channels, customer journeys, and basic performance measurement.
FAQ
Frequently Asked Questions
Real answers to the questions clients ask most — about technical SEO, tracking, analytics, and Google Ads.
Technical SEO
Why are my product pages not showing up in Google even after publishing them?
If your product pages aren't appearing in Google, the most common causes are: Google hasn't crawled them yet (new pages take days to weeks), they're accidentally set to "noindex," your site has crawl budget problems from too many thin or duplicate pages, or your internal linking is too weak for Google's bots to reach them. For Shopify and WooCommerce stores, duplicate URLs from product variants and faceted filters are a major silent issue. A technical SEO audit identifies exactly where in the crawl-to-index pipeline your pages are getting stuck.
Technical SEO
Why is my website not showing up when people search for my services near me?
Local "near me" visibility depends on a combination of factors: Google Business Profile (GBP) optimization, on-site technical SEO, and consistency between your website and GBP data. If your site loads slowly, isn't mobile-friendly, lacks location-specific pages, or has NAP (name, address, phone) inconsistencies across directories, Google loses confidence in your relevance for local queries. Core Web Vitals also play a role — a slow site on mobile can hurt your ability to appear in both the local pack and organic results.
Schema Markup
How do I get star ratings and product prices to show in Google search results?
Those visuals in search results are called rich results and they're powered by structured data (schema markup). For e-commerce stores, you need Product schema with the correct properties — including price, availability, and review/rating data — implemented in JSON-LD format. Google will then be eligible to display this information directly in the search snippet. It doesn't guarantee a rich result, but it makes you eligible, which gives your listing a significant click-through rate advantage over competitors who haven't implemented it. The schema must match what's actually visible on the page — Google ignores or penalizes markup that doesn't reflect real content.
Schema Markup
What is LocalBusiness schema and do I really need it on my website?
LocalBusiness schema is structured code you add to your website that explicitly tells Google and AI systems who you are, what you do, where you're located, and how to contact you. It aligns your website with your Google Business Profile so both sources are saying the same thing — which increases Google's confidence in your business entity. In 2025, this also matters for AI-powered search (ChatGPT, Google's AI Overviews, Siri) which rely on consistent structured signals to surface local businesses. If your schema contradicts your GBP — different hours, address, or phone — Google discounts the markup entirely.
Google Indexing
My new product pages were published weeks ago but still aren't indexed — what do I do?
First, check Google Search Console's URL Inspection tool to see the exact reason — it will tell you whether the page is discovered, crawled, or blocked. Common causes for indexing delays on e-commerce stores include: poor internal linking to new pages, crawl budget exhausted by low-value URLs (like filtered or sorted product pages), the page being accidentally set to noindex, or your sitemap not being updated. Submit the URL directly in GSC's URL Inspection tool and request indexing. Also ensure the page is linked from at least one other indexed page on your site — Google won't index pages it can't reach through a link.
Google Indexing
How long does it take for Google to index my website after I make changes?
For brand new pages, Google typically takes anywhere from a few days to several weeks to crawl and index them — depending on your site's authority, crawl frequency, and how well the page is linked. For changes to existing indexed pages, Google usually picks them up within a few days if you submit the URL via Google Search Console's URL Inspection tool. New websites with little authority may wait longer. The fastest way to speed this up is to submit your XML sitemap in Search Console, build internal links to the new page, and request indexing directly through the URL Inspection tool.
Web Analytics
Why does my GA4 revenue not match what I see in Shopify or WooCommerce?
This is one of the most common frustrations for e-commerce store owners. GA4 fires its purchase event via browser-side JavaScript on the thank-you page — but this script fails when users have ad blockers, slow connections, or when payment gateways redirect away from your site before the script loads. Studies show GA4 typically underreports purchases by 15–35% compared to actual backend orders. Additionally, data-driven attribution in GA4 requires 400+ conversions per month to activate — below that, it falls back to last-click silently. Fixing this requires a proper server-side tracking setup combined with correct GA4 event deduplication.
Web Analytics
How do I know which marketing channel is actually sending customers to my local business?
This requires a proper web analytics setup with GA4 plus UTM parameter tracking on all your links — ads, emails, social posts, and GMB links. Without UTM parameters, GA4 often misattributes traffic as "direct" when it actually came from a paid ad or social post. For local businesses running Google Ads and organic search together, you also need conversion goals set up in GA4 (phone call clicks, form submissions, direction requests) so you can see which channel generates actual leads — not just website visits. A proper analytics setup turns your data from vanity metrics into decision-making tools.
Conversion Tracking
Google Ads shows 50 conversions but I only got 30 actual orders — why is it overcounting?
Overcounting conversions is usually caused by one of three things: the thank-you page being visited more than once (e.g. user refreshes or revisits), duplicate conversion actions being tracked simultaneously (e.g. both a Google Tag and a GTM tag firing for the same purchase), or counting add-to-cart and purchase as separate conversion events that both contribute to the reported total. The fix is to set your primary conversion action to purchase only, add proper deduplication using transaction IDs, and audit your Google Tag Manager container to ensure no duplicate purchase tags are firing. Accurate conversion data is what Google's Smart Bidding trains on — overcounting means you're paying too much per real sale.
Conversion Tracking
How do I track phone calls and form leads from my Google Search Ads?
Google Ads has two built-in call tracking options: Call Extensions (tracks calls directly from the ad) and Website Call Tracking (uses a dynamically inserted Google forwarding number on your site to track calls from people who clicked your ad). For form submissions, you set up a conversion action in Google Ads that fires when a user lands on your thank-you or confirmation page after submitting a form. Both require Google Tag Manager or direct tag implementation on your site. Without this, you're spending on ads but have no idea which clicks became actual leads — making it impossible to optimize your campaigns toward what actually generates revenue for your business.
Server-side Tracking
What is server-side tracking and does my online store actually need it?
Standard tracking fires from the user's browser — but ad blockers, iOS privacy restrictions, and Safari's cookie limits can block or shorten those signals, causing your GA4 and Google Ads data to miss 15–30% of real purchases. Server-side tracking moves that data collection to a server you control, so conversions are sent directly to Google and Meta regardless of what happens in the browser. For stores spending $2,000+/month on ads or doing $10k+/month in revenue, the recovered conversion signals improve Google's Smart Bidding algorithm — which directly improves your ROAS. Below those thresholds, a clean browser-side setup with enhanced conversions is usually sufficient for now.
Server-side Tracking
I keep seeing "direct" traffic spikes in GA4 that don't make sense — what's causing it?
"Direct" traffic in GA4 is often a catch-all bucket for traffic that lost its source information. This happens when links don't have UTM parameters, when users click from mobile apps (like Instagram or Gmail), when HTTPS pages link to HTTP pages, or when ad blockers strip referrer data before it reaches GA4. It can also happen with server-side redirects that lose tracking parameters. The fix involves adding UTM parameters to all your marketing links, ensuring your site is fully HTTPS, and implementing proper referral exclusions in GA4. For accurate attribution, server-side tracking helps ensure source data isn't lost even when browser restrictions interfere.
Google Search Ads
How do I stop wasting money on Google Search Ads that get clicks but no sales?
Clicks without sales usually come down to four issues: wrong keyword intent (bidding on broad or informational keywords instead of purchase-ready terms), weak landing pages that don't match the ad's promise, missing or broken conversion tracking so Google's algorithm is optimizing blind, or audience targeting that's too broad. The first thing to check is your Search Terms report — it shows exactly what queries triggered your ads. Add irrelevant terms as negative keywords immediately. Next, audit whether your landing page matches the specific product or offer in your ad. Then confirm your conversion tracking is firing correctly. Without accurate data, even a well-structured campaign can't improve.
Google Search Ads
How much does Google Search Ads cost for a local service business in the USA?
Google Search Ads operate on an auction, so cost varies by industry, location, and competition. For local service businesses in the US, average cost-per-click (CPC) typically ranges from $2–$10 for lower-competition niches (home services, landscaping) to $15–$50+ for high-competition industries like legal, dental, or insurance. Most local businesses need a minimum of $500–$1,500/month in ad spend to gather enough data to optimize effectively. What matters more than the budget is your cost-per-lead and conversion rate. A properly structured campaign with accurate call and form tracking can tell you exactly how much you're paying per real customer inquiry — so every dollar of ad spend is accountable.
Let's Work Together
If your data or search performance doesn't add up, let's fix it.
No fluff, no generic advice — just a clear diagnosis and a plan to rebuild what's broken.
Contact Mehello@fahimtechnical.com